In most cases, you can use the exact same words you’ve written in your avatar homework, but pacing is important. Make sure your benefits are short and snappy — no more than a few lines each — so your copy moves along at a brisk pace. Alternatively, you can get creative using the suggestions in Video 4, Part 1. But if you do, make sure your text clearly indicates the problems you’re going to help them solve!
Be as expressive as possible and do not just copy the text from your retreat center’s or hotel’s website and put it on your page.
This is not the place to sound like Trip Advisor – this is the place to put your reader into the experience, similar to what you did in your imagine sequence in Section 2. So again, be sure to use “you” statements — for example: “You’ll be amazed at the spacious, sprawling accommodations….It’s obvious the owners have designed the rooms with your comfort in mind, with no important detail overlooked.”
[bookly-form]